Financial Planning

• Financial Analysis • Financial Projections/Budgeting • Debt and Equity Financing

FINANCIAL ANALYSIS

Financial statements provide an objective, general-purpose description of a company's financial history, financial condition, profitability and liquidity. The balance sheet provides the financial condition of the company as of a particular date. There are three basic types of accounts: Asset Accounts, Liability Accounts and Owner's Equity Accounts.

All successful companies construct and make use of performance ratios in evaluating their financial health. We use these ratios to help direct a company into a more profitable position.

Assets = Liability + Owner's Equity

By comparing your company’s performance ratios to averages of other firms in the same industry, we can identify potential opportunities or problem areas. Key ratios for analysis include:

• Liquidity Ratios
• Efficiency Ratios
• Solvency Ratios
• Profitability Ratios